Making Hearts Flutter
One Marketing Campaign at a Time
"Fab masterfully combines behavioural psychology with practical marketing frameworks that actually work.As a product onboarding consultant, I especially appreciate the chapters on personalisation and trust-building, concepts that directly translate to better user activation and retention.This handbook bridges the gap between theory and implementation better than any marketing book I've read."
—Ramli John, Founder of Delight Path
About the author
Fab Giovanetti
Marketer of 15+ years, I have been obsessed with building relationships online before it was the cool kids way.I am an award-winning author, entrepreneur and marketing consultant helping busy professionals reclaim their time. I am also the CEO and head teacher of Alt Marketing School, supporting people making a positive impact through their marketing.For the last ten years, I supported startups and entrepreneurs alike with starting, scaling and marketing their own brands.Featured in The Next Web, Business Insider, Forbes among others, through my work I touched over 10,000 people from all over the world.
Great Marketing is About Direction, not Persuasion
Lil' preview anyone? 🫶
Sign up below to get an exclusive audio preview of my chapter all about Putting people first.
And yes, in case you were wondering it comes with a handy exercise for you to try straight away!
Sophie Cross, founder of Freelancer magazine"Wow, this is a very good marketing book. A very, very good marketing book. Thoughtful, smart and thorough. I felt Fab really speaking to me (helped by all the food-themed references and stories which, by the way, I am here for). I loved the focus on marketing to hearts, to our craving for community and connection, and how budget limitations, tiny teams and tight timelines can boost creativity. Amen and congratulations on such a brilliant book. "
Meet your New Marketing BFF
Why me?
Well, marketing to humans is my jam
I have lead over 250+ workshops and seminars in collaboration with amazing brands. I love sharing my message with new audiences, and I am always looking for ways to help people make a bigger impact.You may have seen me on stages for Enterprise Nation, Social Day, Creator Day among others.
"It’s the blend of real marketing strategies, broken down into steps you can take, that makes this so powerful.
Fab has created a book that will stand the test of time. It’s sharp, brilliantly written, and full of high-level strategy paired with real-world examples so you can inject it straight into your marketing."—Jess Bruno - Content Strategist